Objective:

Produce a versatile and cohesive image library for worldwide usage in both Brand and property level communications, evoking the diverse experiential moments of travel.

Strategy:

Develop a comprehensive and accessible instructional guideline of Do’s, Don’t, Tips & Best Practices

Results:

Substantially improved photo assets – 75% of author provided visuals submitted met or exceeded design standards, compared to about 10% prior to the guideline.

Production Tasks:

Outline key components of photo shoot success and the obstacles. Work with commissioned photographer to capture uniform examples. Consulted with broader teams to ensure all considerations were addressed.